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Washington Nationals. Washington Wizards. Watchtower Games. A miniature basketball hoop. Richards turns to them when he needs a break from thinking about how to modernize his company, or as inspiration for the same. Like, for example, the YouTube channel the company has created, in which users can do things like upload videos of their creative if hardly safety-first uses of the Slip 'N Slide.

Richards oversees a Southland-based staff of about 30 employees. A second office of about 50 staffers sits in Hong Kong. But Richards maintains they can be re-positioned for a new audience. At Coachella this year, Wham-O sent out ambassadors. The emissaries handed out Hacky Sacks first licensed by Wham-O in ; legally required to be present for Phish to perform and talked to concertgoers about how to master the mini-sphere. As a part of a promotional treasure hunt, Wham-O also recently hid Frisbees throughout Venice, the South Bay and other sandy spots in the Los Angeles area and leaked out clues about where to find them — Pokemon Go: the gram version.

Among the prizes: the chance to interact with executives from the company. After being run as a family business for nearly 35 years — the company was founded in by USC alums Richard Knerr and Arthur "Spud" Melin, who capitalized on what were then cutting-edge chemical and industrial advances — Wham-O in the last few decades has endured a revolving door of owners, including Mattel , not to mention a series of retail woes.

Richards took over as president when the faltering Wham-O was sold to his privately held Carson-based InterSport and Hong Kong-based Stallion Sport for an undisclosed — but certainly bargain-basement — sum at the end of The seller was Cornerstone Overseas Investments, which had owned Wham-O for about 10 years and watched as sales cratered.

Soft-spoken but physically imposing — he's a dirt-bike aficionado who commutes to work on his motorcycle — the executive was a vice president of sales for Wham-O in the early s. After leaving the firm, he watched with some consternation as Wham-O under Cornerstone tried to compete using more generic products like beach sand pails.

The two parties soon had put together financing and closed the deal. With EBay and other entities driving a huge nostalgia industry — the company has a store on the retail site, should you be in the market for that vintage Wham-O hunting slingshot — Richards made the acquisition under the belief that Wham-O was well-situated and just needed some new energy.

He quickly created a startup environment to rethink how Wham-O does business. Only in this case, the toys are the stressful jobs. Indeed, digital efforts aren't the only way Wham-O is seeking to grow. New physical toys have been a priority too. The aqua bow, for instance, allows for water balloons to be shot a maximum distance of yards, instantly making any family picnic more perilous. And Richards says a radical new Frisbee design is on its way.

The hollowed-out disc, created on a lark by a Stanford physicist decades after the Frisbee, could coast endlessly on air and made a certain summer camper circa feel like he had the arm of Joe Montana. The number of retailers has dwindled and shelf space is at a premium. Online sales, meanwhile, can be tricky for a company that depends on consumers holding its products in their hands. And while the specific style and name of Wham-O toys are copyrighted, their basic idea can be — and often is — imitated by competitors, who can take advantage of modern efficiency tools like inexpensive foreign labor and manufacturing costs.

It requires Wham-O to launch a new brand with each product. As it looks to fight its way back onto toy store shelves, Wham-O hopes to take advantage of built-in nostalgia for its name. Richards likes to tell a story about how magician David Blaine cold-called the company once seeking a massive shipment of Super Balls and freaked out when he realized he was talking to the head of Wham-O.

Executives also think that pro sports' push for more outdoor play could benefit the company, too. Ultimately, though, any digital-age Wham-O revival may come down to an old-fashioned question: Do people enjoy its physical products? Already a subscriber? Reach out directly with real-time validated email and phone numbers, and take it to the next step by creating personal and reusable email templates that integrate with your existing email provider. Organize your contacts with fully customizable lists and integrate with your existing CRM or ATS for seamless workflow.

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